118 Spielman
Hall
(614)
236-6323
(614) 338-1715
sbruning@capital.edu
Teaching Experience
1991 - present – Assistant, Associate, Full Professor of Communication – Tenured
Education
Ph. D., Communication
M.A., Organizational
Communication,
B.S., Cum Laude,
Communications Systems Management,
Courses Taught
Teaching Awards
2002 Praestantia
Award Recipient for Outstanding Teaching
2003
Publications (Refereed Journals)
Bruning, S. D. (2000). Examining the role that personal, professional, and community relationships play in respondent relationship recognition and intended behavior. Communication Quarterly, 48, 437-448.
** Bruning, S. D. (2001). Axioms of relationship management: Applying interpersonal communication principles to the public relations context. Journal of Promotion Management, 7, 3-15.
Bruning,
S. D. (2002). Relationship building as a retention strategy:
Linking relationship attitudes and satisfaction evaluations to behavioral
outcomes. Public Relations Review, 28, 39-48.
** Bruning, S. D.,
Castle, J. D., & Schrepfer, E. (2004).
Building relationships between organizations and publics: Examining
the linkage between organization-public relationships, evaluations of
satisfaction, and behavioral intent. Communication Studies, 55,
435-446.
Bruning, S. D., DeMiglio, P. A., & Embry, K. (2006). Mutual benefit as an outcome indicator: Exploring the factors that influence perception of benefit in an organization-public relationship. Public Relations Review, 32, 33-40.
Bruning, S. D., Dials, M., Shirka, A. (2008). Using dialogue to build organization-public relationships, engage publics, and positively affect organizational outcomes. Public Relations Review, 34, 25-31.
Bruning, S. D., & Galloway, T. (2003). Expanding the organization-public relationship scale: Exploring the role that structural and personal commitment play in organization-public relationships. Public Relations Review, 29, 309-319.
** Bruning, S. D., & Hatfield, M. (2002). Linking organization-public relationship attitudes and satisfaction outcomes: Communication strategies to build relationships and enhance satisfaction. Journal of Promotion Management, 8, 3-19.
Bruning, S. D., & Lambe, K. (2002). Relationship-building and behavioral outcomes: Exploring the connection between relationship attitudes and key constituent behavior. Communication Research Reports, 19, 327-337.
** Bruning,
S. D., & Lambe, K. (2008). Linking
worldview, relationship attitudes, and behavioral outcomes: Implications
for the study and practice of public relations. Journal of Promotion
Management, 14, 139-151.
Bruning, S. D., Langenhop, A., & Green, K. A.
(2004). Examining city-resident relationships: Linking
community relations, relationship building activities, and satisfaction
evaluations. Public Relations Review, 30, 335-345.
Bruning, S. D., & Ledingham, J. A. (1998). Organizational-public relationships and consumer satisfaction: The role of relationships in the satisfaction mix. Communication Research Reports, 15, 199-209.
* Bruning, S. D., & Ledingham, J. A. (1999). Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale. Public Relations Review, 25, 157-170.
Bruning, S. D., & Ledingham, J. A. (2000). Perceptions of relationships and evaluations of satisfaction: An exploration of interaction. Public Relations Review, 26, 85-95.
Bruning, S. D., & Ledingham, J. A. (2002). Identifying the communication, behaviors, and interaction patterns of agency-client relationships in development and decline. Journal of Promotion Management, 8, 21-34.
Bruning, S. D., McGrew, S., & Cooper, M. (2006). Town-gown relationships: Exploring university-community engagement from the perspective of community members. Public Relations Review, 32, 125-130.
Bruning, S. D., & Ralston, M. (2000). The role of relationships in public relations: Examining the influence of relational attitudes on behavioral intent. Communication Research Reports, 17, 426-435.
Bruning, S. D., & Ralston, M. (2001). Using a relational approach to retaining students and building mutually beneficial student-university relationships. Southern Communication Journal, 66, 337-345.
Gorden, W. I.,
Infante, D. A., Hartley, K. C., Martin, M. M., Higgins, M.A., Bruning, S. D., & Hur, G. (1992). Initiating and reciprocating verbal aggression: Effects on credibility and credited valid arguments. Communication Studies, 43, 182-190.
Ledingham, J. A., & Bruning, S. D. (1998). Relationship management in public relations: Dimensions of an organization-public relationship. Public Relations Review, 24, 55-65.
** Ledingham, J. A., & Bruning, S. D. (2007). The media audit: A tool for managing media relationships. Journal of Promotion Management, 13¸189-202.
Ledingham, J. A., Bruning, S. D., Thomlison, D., & Lesko, C. (1997). The applicability of interpersonal relationship dimensions to an organizational context: Toward a theory of relational loyalty a qualitative approach. Academy of Managerial Communications Journal, 1, 23-43.
Ledingham, J. A., Bruning, S. D., & Wilson, L. J. (1999). Time as an indicator of the perceptions and behavior of members of a key public: Monitoring and predicting organization-public relationships. Journal of Public Relations Research, 11, 167-183.
Rubin, R. B., Martin, M. M., Bruning, S. D., & Powers, D. E. (1993). Test of a self-efficacy model of interpersonal communication competence. Communication Quarterly, 41, 210-220.
Williams,
D. E., & Bruning, S. D. (1991). The perfect product name: An exercise to
improve students' language choices.
* Named Article
of the Year by Public Relations Division of the National Communication
Association
** Lead Article
Publications (Book Chapters)
Bruning,
S. D., & Ledingham, J. A. (2000). Organization and key public
relationships: Testing the influence of the relationship dimensions in a
business to business context. In J. A. Ledingham & S. D. Bruning (Eds.),
Public relations as relationship management: A relational approach to the study
and practice of public relations (pp. 159-173).
Ledingham,
J. A., & Bruning, S. D. (2000). A longitudinal study of organization-public
relationship dimensions: Defining the role of communication in the practice of
relationship management. In J. A. Ledingham & S. D. Bruning (Eds.),
Public relations as relationship management: A relational approach to the study
and practice of public relations (pp. 55-69).
Ledingham,
J. A., & Bruning, S. D. (2001). Managing community relationships to
maximize mutual benefit: Doing well by doing good. In R. L. Heath (Ed.), Handbook
of Public Relations (pp. 527-534).
Publications (Edited Book)
Ledingham, J. A.,
& Bruning, S. D. (Eds.). (2000).
Public relations as relationship management: A relational approach to the study and
practice of public relations.
Publications (Proceedings)
Bruning, S. D. (1999). The future of public relations research: Moving from a mass communication to an interpersonal communication perspective. In J. Biberman & A. F. Alkhafaji (Eds.), Business Research Yearbook: Global Business Perspectives, 6, (pp. 702-706). Saline, MI: McNaughton & Gunn, Inc.
Bruning, S. D., & Ledingham, J. A. (1998). Ten guidelines for effectively managing the organization-public relationship. In J. Biberman & A. Alkhafaji (Eds.), Business Research Yearbook 5 (pp. 776-780). Saline, MI: McNaughton & Gunn, Inc.
Bruning, S. D., & Ledingham, J. A. (1999). Public relations and consumer decisions: Examining the influence of organization-public relationships on consumer behavior. In J. Biberman & A. F. Alkhafaji (Eds.), Business Research Yearbook: Global Business Perspectives, 6 (pp. 674-678). Saline, MI: McNaughton & Gunn, Inc.
Ledingham, J. A., & Bruning, S. D. (1998). The media audit: A management approach to media relations. In J. Biberman & A. Alkhafaji (Eds.), Business Research Yearbook, 5 (pp. 752-756). Saline, MI: McNaughton & Gunn, Inc.
Ledingham, J. A., & Bruning, S. D. (1999). Managing media relationships: Extending the relational perspective of public relations. In J. Biberman & A. F. Alkhafaji (Eds.), Business Research Yearbook: Global Business Perspectives, 6 (pp. 644-648). Saline, MI: McNaughton & Gunn, Inc.
Ledingham, J. A., Bruning, S. D., & Lesko, C. (1997). Community relations and loyalty: Toward a relationship theory of public relations. In J. Biberman & A. Alkhafaji (Eds.), Business Research Yearbook, 4 (pp. 772-776). Saline, MI: McNaughton & Gunn, Inc.
Publications (Industry Publications)
Ledingham, J. A., & Bruning, S. D. (1997). Building loyalty through community relations. The Public Relations Strategist, 3(2), 27-29.
Ledingham, J. A., & Bruning, S. D. (1999). 10 tips for better focus groups. Public Relations Quarterly, 43, 25-28.
Scholarly Activity (ERIC)
Bruning, S. D. (1994). A uses and gratifications approach to examining electronic mail use. (ERIC Document No. ED 373 380)
Bruning, S. D. (1994). Development of an organizational communication competence instrument. (ERIC Document No. ED 373 379)
Bruning, S. D. (1995). Classroom exercise that incorporates Internet discussion groups as an integral element in a communication course. (ERIC Document No. ED 385 887)
Scholarly Activity (Conference Papers)
Bruning,
S. D. (1990, April). An analysis of the cyclical nature of organizational
communication research. Paper presented at the annual meeting of the
Central States Communication Association,
Bruning,
S. D. (1992, April). An interpersonal motives approach to the use of
organizational communication technologies. Paper presented at the annual
meeting of the Central States Communication Association,
Bruning,
S. D. (1992, April). Robin Leach visits a shelter. Paper presented at
the annual meeting of the Central States Communication Association,
** Bruning, S. D.
(1994, April). A uses and gratifications approach to examining electronic
mail behavior. Paper presented at the annual meeting of the Central States
Communication Association,
* Bruning,
S. D. (1994, April). Development of an organizational communication
competence instrument. Paper presented at the annual meeting of the Central
States Communication Association,
* Bruning,
S. D. (1995, April). Using discussion groups as a part of a communication
theory course. Paper presented at the annual meeting of the Central States
Communication Association,
* Bruning,
S. D. (2000, April). Perceptions of relationships and key public member
behavior: Examining the influence of relationships in a small business context.
Paper presented at the annual meeting of the Public Relations Society of
America Educators Conference,
* Bruning,
S. D. (2000, April). Phases in organization-public relationships: Managing
organization-public relationships in development and deterioration. Paper
presented at the annual meeting of the Public Relations Society of America Educators
Conference,
* Bruning,
S. D. (2001, May). Examining the interaction between
relationships and satisfaction: Linking respondent relationship identification
with evaluations of overall satisfaction. Paper presented at the annual
meeting of the International Communication Association,
*** Bruning, S. D.,
Galloway, T., Schrepfer, E., Pappas, L., &
Morris, J. D. (2003, April). Integrating interpersonal communication
research findings into public relations practice: Understanding the
linkage between relationship attitudes and respondent evaluations and intended
behaviors. Paper presented at the annual meeting of the Central
States Communication Association,
* Bruning,
S. D., & Lambe, K. (2001, May). Relationships in public
relations: Examining the linkage between relationship attitudes and consumer
behavior. Paper presented at the annual meeting of the International
Communication Association,
** Bruning,
S. D., & Lambe, K. (2001, November). Determining linkages
between key public member relationship descriptions and subsequent
behavior: Implications for the study and practice of public relations.
Paper presented at the annual meeting of the National Communication
Association,
* Bruning,
S. D., Langenhop, A., Green, K. A., DeMiglio, P., Sciaruto,
K., Ward, K., & Pore, M. (2004, April). Relationship
building in public relations: Understanding how city-resident relationship
attitudes affect respondent evaluations of living in a community.
Paper presented at the annual meeting of the Central States Communication
Association,
* Bruning,
S. D., & Ledingham, J. A. (1998, April). Ten guidelines for effectively
managing the organization-public relationship. Paper presented at the
annual meeting of the International Association of Business Disciplines,
* Bruning,
S. D., & Ledingham, J. A. (1998, August). Organization-public
relationships and consumer satisfaction: The role of relationships in the
satisfaction mix. Paper presented at the annual meeting of the Association
of Education in Journalism and Mass Communication.
* Bruning,
S. D., & Ledingham, J. A. (1998, August). Organization and key public
relationships: Testing the influence of the relationship dimensions in a
business to business context. Paper presented at the annual meeting of the
Association of Education in Journalism and Mass Communication,
* Bruning,
S. D., & Ledingham, J. A. (1998, November). Public relations in the
marketing mix: relationships and the "bottom line." Paper
presented at the annual meeting of the National Communication Association,
* Bruning,
S. D., Sciaruto, K., & DeMiglio, P. (2004,
November). Relationship building in public relations:
Understanding how city-resident relationship attitudes affect respondent
perception of benefit and mobility aspirations. Paper presented at
the annual meeting of the National Communication Association, Chicago.
*** Bruning, S. D., Sidle, E.,
& Sradeja, J. (2006, April). Examining the influence of
organization-public relationships and organizational identification with a
psychological group on institutional affiliation, behavioral intent, and
evaluations of satisfaction. Paper
presented at the annual meeting of the Central States Communication
Association,
* Bruning,
S. D., & Smilowitz, M. (1989, May). The impact
of training, organizational climate, and technical aversion on satisfaction and
utilization of a new communication technology. Paper presented at the
annual meeting of the International Communication Association,
* Gorden, W. I.,
* Infante, D. A., Bruning, S. D., & Martin, M. M. (1994,
November). Circumstances for favorable and unfavorable experiences with
verbal aggression. Paper presented at the annual meeting of the Speech
Communication Association,
* Infante, D. A., Hartley, K. C., Martin, M. M., Higgins, M.
A., Bruning, S. D., & Hur, G. (1992,
November). Initiating and reciprocating verbal aggression: Effects on
credibility and credited valid arguments. Paper presented at the annual
meeting of the Speech Communication Association,
** Ledingham,
J. A., & Bruning, S. D. (1997, April). Community relations and loyalty:
Toward a relationship theory of public relations. Paper presented at the
annual meeting of the International Association of Business Disciplines,
* Ledingham,
J. A., & Bruning, S. D. (1997, August). Interpersonal dimensions in an
organization-public relationship: Toward a theory of loyalty. Paper
presented at the annual meeting of the Association for Education in Journalism
and Mass Communication,
* Ledingham,
J. A., & Bruning, S. D. (1998, April). A management approach to media
relations. Paper presented at the annual meeting of the International
Association of Business Disciplines,
* Ledingham, J. A., & Bruning, S. D. (1998, June). Community relations and relationship dimensions: measuring the impact of a managed communication program. Paper presented at the annual meeting of the Public Relations Society of America Educators Conference, Washington, D. C.
* Ledingham,
J. A., & Bruning, S. D. (1998, November). The importance of
relationships in the management of media relations. Paper presented at the
annual meeting of the National Communication Association,
** Ledingham,
J. A., Bruning, S. D., & Thomlison, T. D. (1996,
October). The transferability of interpersonal relationship dimensions to an
organizational context: A qualitative approach. Paper presented at the
annual meeting of The Academy of Managerial Communications: Organizational Communication
Track for Presentation at The Allied Academies International Conference,
* Ledingham,
J. A., Bruning, S. D., & Wilson, L. J. (1998, August). Time as an
indicator of the perceptions and behavior of members of a key public: Monitoring
and predicting organization-public relationships. Paper presented at the
annual meeting of the Association of Education in Journalism and Mass
Communication.
* Martin,
M. M., Bruning, S. D., & Gorden, W.
* Nicotera, A., & Bruning, S. D. (1988, October). Fulfillment of communication need and satisfaction in the organization: A problem of degree. Paper presented at the annual meeting of the Speech Communication Association of Ohio, Columbus.
* Rubin,
R. B., Martin, M. M., Bruning, S. D., & Powers, D. E. (1991, October). Interpersonal
communication competence: Scale development and test of a self-efficacy model.
Paper presented at the annual meeting of the Speech Communication Association,
* Competitive
Papers **
Judged as Top Four Paper
*** Judged as Top Three Paper
Editorial Board Membership
Journal of Public Relations Research -- 2000 - present
Public Relations Review -- 2001 - present
Communication Studies -- 2002 - 2004
The Journal of Promotion Management -- 2004 - present
University Committee Service
1992-95 A & S Nominations and Elections,
Chair 1993-94, 1994-95
1993-96 Undergraduate Faculty Student Affairs
Committee, Secretary 1993-94, 1994-95
1994-96 All-Campus Hearing Board
1994-97 Budget and Long-Range Planning Committee,
Chair 1996-98
1994-96 Battelle Scholar Selection Committee
1993-02 Numerous search committees, most recently
Provost Search Committee Chair
2002-03 University Strategic Planning Task Force
References Available Upon Request